RRAAAAAARRRRRR…

I want to sell online

Who will write the product detail / take responsibility for Data Entry?

Assuming your product data base is compatible, we can import the information directly into your E-commerce site. If migration is not possible, you can write the product detail / reviews yourself, or take advantage of or expert Copy Writing service, which brings the added benefit of expert Search Engine Optimisation (SEO) to boost your Google ranking when potential customers search for your products online.

Who will photograph my products?

Bright Red Media E-commerce developers work in partnership with an experienced web photographer who will photograph your products to the best effect for the web. A product image zoom facility can be built into your E-commerce site.

How long will my E-commerce site take to go live?

Your E-commerce site can be live in no time (well, as little as 8 weeks!)

Business Starter Packs are available from Bright Red Media, to offer you a quick, affordable, one stop solution to the E-commerce site, web hosting and business stationary your new business needs.

How will my E-commerce site take payment so I can sell online?

You will need to arrange a Payment Service Provider (PSP) and an Internet Merchant Account (IMA) at your bank. A PSP will provide all the necessary secure solutions for you to take credit card and debit card payments in multiple currencies both online and over the phone. You will need to pass your PSP account details to Bright Red Media so the payment collection function can be built into your E-commerce site. Reputable Payment Card Industry (PCI) Compliant PSP’s include Sage Pay, Paypal, Google Checkout and Global Collect. Please ask if you would like Bright Red Media to advise you further regarding PSP set up.

Will I be able to take payment in different currencies when selling online?

A Payment Service Provider (PSP) such as Sage Pay, Paypal, Google Checkout and Global Collect support international E-commerce, by providing all the necessary secure systems for you to take online and over the phone credit card and debit card payments in multiple currencies.

Will my E-commerce site be secure?

At Bright Red Media, we encrypt pages of your E-commerce site which carry sensitive information, such as payment sections, for your peace of mind regarding E-commerce security. We also recommend you invest in a Secure Web Certificate (SSL) to cover the whole site. It is vital your clients have confidence that their personal data will be secure in your online store, otherwise they are likely to take their business elsewhere.

We will thoroughly test the E-commerce security of your site before it goes live for added peace of mind.

What are the ongoing E-commerce hosting fees?

Bright Red Media’s ultra secure and reliable servers will host your E-commerce site, with prices starting from £120 per year. Website hosting is rather like renting a shop in cyberspace and your domain name is the www address of your site.

Will I be able to make instant changes to my E-commerce site myself?

All our E-commerce sites feature a Content Management System (CMS). A Content Management System allows you to instantly update product, service, price and special offer details in your online store, without incurring costs. It’s easy to use and you won’t need any technical expertise! Password protection guarantees security for your peace of mind.

A Content Management System can also help you to maintain a high ranking for Search Engine Optimisation (SEO) as Google and other search engines look for new and recently updated content, ahead of copy which has remained unchanged for a sustained period of time. You can also target search phrases which the statistics reveal are driving customers to your site.

Will you help me to rank highly on Google searches?

If your online business is to be easily found and rank highly on the first page of Google, Search Engine Otimisation (SEO) is essential. Search Engine Optimisation involves creating a list of words / phrases that potential customers searching for your products or services are likely to type into Google. The higher on the search results list you feature, the more visitors to your site and sales you can expect.

At Bright Red Media, we analyze the words / phrases which generate or are likely to generate the most hits on your E-commerce website, as well as examining the phrases your competitors are targeting. These words and phrases then need to feature in both the coding of your website and the content. As a stunning website which nobody can find is pointless, taking advantage of our specialist Copy Writing service to ensure your text is optimised to the best possible effect is therefore highly recommended and cost effective.

Though it is never possible to guarantee search engine rankings in a constantly changing environment, many of Bright Red Media’s E-commerce clients have seen significant, long lasting increases in traffic to their websites, thanks to effective Search Engine Optimisation. We offer different levels of optimisation according to your budget, including ongoing SEO for a monthly fee and Pay Per Click (PCC) campaigns such as Google Adwords.

The Content Management System enables you to update your E-commerce site with target search words / phrases identified in your statistics to help to maintain your Google ranking. Micro Websites and Blogs can also be useful tools to boost your search engine ranking.

Does my E-commerce site need a blog?

At Bright Red Media we recommended incorporating a blog into your E-commerce site, as blogs have the potential to boost your online sales. Google and the other search engines rank new content above copy that has been in existence for a while and a blog enables you to make regular changes, thereby increasing traffic to your site. By targeting a particular word or phrase, blogs can also help to boost Search Engine Optimisation (SEO). Via a blog, you also have the opportunity to influence purchasing decisions through advertising recommendations and special offers. A blog, along with Social Media Management and Email Marketing, will also make your E-commerce site more lively, friendly and interactive and can build a following of loyal readers who are likely to become clients at some point.

Will my E-commerce site provide statistics?

Your E-commerce website from Bright Red Media will have an inbuilt, user friendly reporting facility, based on Google Analytics, to provide you with up to the minute details about your site. These statistics include number of hits, click through patterns, search phrases, most viewed products, most frequently searched products, the number of enquires which convert in to sales and a host of other useful information to help you keep tabs on how much you are selling online and how much money your site is making! You can then use the Content Management System (CMS) to target common search words/ phrases which the statistics identify are bringing customers to your site, to help to maintain your Google ranking.

Do you offer an E-commerce site after sales support service and is there a charge for this?

Support packages are available offering different levels of service, please contact us for more details.

Will my E-commerce site handle order management & returns?

Assuming compatibility, your E-commerce site will have an order management system inbuilt which links to your existing systems to conveniently process orders, print packing slips and enable you to view sales reports, without the need for any double punching and duplication of effort. The system will also have the functionality to handle returns for easy E-commerce!

Will my E-commerce site be able to cope with discounts & vouchers etc?

Yes, Bright Red Media’s E-commerce sites are built with the functionality to meet your business needs and to make selling products online as easy as possible!

Will customers be able to set up an account in my online store?

Yes, Bright Red Media’s E-commerce sites are built with the functionality to meet your business needs and this means making life as easy as possible for your existing and potential clients. Setting up an online account will enable your customers to track their orders and view their order history, boosting your chances of securing repeat online business!

How will customers search for products on my E-commerce site?

To make life as easy as possible for your existing and potential clients, thereby maximising sales, customers will be able to search for your products by brand, name and code. A shopping basket summary facility can be built into your E-commerce site.

Is there a minimum or maximum number of products I can sell in my online store?

In a word, no! Whether you have a hand full or thousands of products to sell online, Bright Red Media has an E-commerce solution to help you!

What’s involved in setting up my E-commerce site?

Please see How we work.